I concepted, wrote, and delivered a series of AR gaming experiences and experiential activations for Sky Retail, designed to draw customers in and bring Sky’s products to life in unexpected ways.
Working with product teams across Sky Sports, Cinema, Mobile, and Broadband, I developed storyboards, gamified experiences, and supported nationwide launches.
Our experiences turned passers-by into players, driving footfall, product engagement, and buzz around Sky’s latest launches.
“
Congrats to Georgina Everitt at Blueprint Partners for a wonderfully addictive game.
— Head of Customer & Product Marketing, Sky Mobile
Supporting each AR experience was a series of targeted OOH activations. Designed to guide, intrigue, and immerse audiences before they even reached the store.
Gigafast broadband footprints: QR codes embedded in OOH guided shoppers directly to the Gigafast Speedslide game
Football game cards: custom collectible cards used to build excitement and reward participation
Panna tournament roadshow: full game arenas and tournaments set up across the UK in the lead up to the football season