Project details
Concepted and wrote a series of AR gaming experiences, experiential activations, and OOH campaigns for Sky Retail, designed to draw customers in and bring Sky’s products to life in unexpected ways.
With Sky’s retail spaces designed for browsing rather than transactions, the challenge was stopping customers who would otherwise pass straight through. The solution was to turn the stores into playable experiences.
Working with product teams across Sky Sports, Cinema, Mobile, and Broadband, developed storyboards, gamified experiences, and supported nationwide launches.
The result
The campaigns turned passers-by into players, driving footfall, product engagement, and buzz around Sky’s latest launches.
10,000s
Games played by customers across the UK
All
Sky product teams requested a bespoke game
Nationwide
Retail activations rolled out across the UK
“
Congrats to Georgina Everitt at Blueprint Partners for a wonderfully addictive game.
— Head of Customer & Product Marketing, Sky Mobile
Supporting each AR experience and campaign was a series of targeted activations, including in-store POS, social ads, internal comms, and events. Designed to guide, intrigue, and immerse audiences before they even reached the store.
Gigafast broadband footprints: QR codes embedded in OOH guided shoppers directly to the Gigafast Speedslide game
Football game cards: custom collectible cards used to build excitement and reward participation
Panna tournament roadshow: full game arenas and tournaments set up across the UK in the lead up to the football season