Sky
Project details
At Blueprint Partners, I concepted a series of AR gaming experiences, experiential activations, and OOH campaigns for Sky Retail.
With Sky’s stores designed for browsing rather than transactions, we had to capture customers who would otherwise pass right by.
Working with product teams—Sky Sports, Cinema, Mobile, and Broadband—we developed gamified experiences that stopped shoppers in their tracks.
The result
The campaigns turned passers-by into players, driving footfall, product engagement, and buzz around Sky’s latest launches.
100,000s
Games played by customers across the UK
10+
Bespoke experiences created
Nationwide
Retail activations rolled out across the UK
Congrats to Georgina Everitt at Blueprint Partners for a wonderfully addictive game.
— Head of Customer & Product Marketing, Sky Mobile
Supporting each AR experience and campaign was a series of targeted activations, including in-store POS, social ads, internal comms, and events. Designed to guide, intrigue, and immerse audiences before they even reached the store.
Gigafast broadband footprints: QR codes embedded in OOH guided shoppers directly to the Gigafast Speedslide game
Football game cards: custom collectible cards used to build excitement and reward participation
Panna tournament roadshow: full game arenas and tournaments set up across the UK in the lead up to the football season