OneOcean needed a bold new identity to shake up maritime. Together, we build a brand that connects people, performance, and the planet.
The idea that led it all was simple: There is only one ocean. From that thought, we shaped a confident, modern brand – one designed to change the way the industry works.
I worked closely with strategy, design, and product teams to refine the brand’s purpose, promise, and vision, ensuring the story, tone, and messaging stayed consistent across every channel.
From tone of voice and brand values to the manifesto, website, and launch activations, I led the concepts and words that brought OneOcean to life.
This work was created at Transmission Agency.
