OneOcean
OneOcean needed a bold new identity to shake up maritime. The result was a brand that connects people, performance, and the planet.
The idea behind it all was simple: there is only one ocean.
From that thought came a confident, modern brand designed to change how the industry works.
Working closely with strategy, design, and product teams, we refined the brand’s purpose, promise, and vision.
I led the concepts and words that brought OneOcean to life, from tone of voice and brand values to the manifesto, website, and launch activations across social, email, and events.
