lululemon

I am currently working on Oliver Agency's dedicated lululemon account, writing across the brand's biggest campaigns:

1. lululemon Tennis campaign ahead of the French Open—paid social (Meta, Snapchat, TikTok, YouTube, display) and 30-second Spotify audio scripts with VO direction

2. lululemon golf campaign built on the sport's own language (swing, short game, relaxed) to bring lululemon into a new category

1. lululemon Summer Seasonal campaign copy across Meta, Snapchat, TikTok, YouTube, display, and PMAX

I collaborate with Creative Directors, designers, account teams, and lululemon clients throughout.

Additional unreleased work spans app launches, retail moments, loyalty programs, and new market launches.