The Brief

Launch major 2K Games titles, including NBA, PGA, and WWE, by creating influencer activations that would generate excitement and organic social buzz around each release.

The Idea

Create bespoke influencer kits that extended the world of each game and gave creators something visually compelling to share.

Execution

I created concepts rooted in the identity of each game—from hoops culture, music, and streetwear to emerging golf style. My role included:

• Concepting social influencer kits across multiple 2K game launches

• Delivering creative direction and copy for packaging and storytelling

• Collaborating with design and production on custom items

• Amplifying the kits through creator content and social sharing