The Brief

Launch major 2K Games titles, including NBA, PGA, and WWE, by creating influencer activations that would generate excitement and organic social buzz around each release.

The Idea

Create bespoke influencer kits that extended the world of each game and gave creators something visually compelling to share.

Execution

Concepts were developed around the cultural ecosystems surrounding the titles, from hoops culture, music, and streetwear to the emerging golf lifestyle scene, ensuring each kit felt rooted in the identity of the game rather than simply the sport.

• Concept development for influencer kits across multiple 2K game launches

• Creative direction and copy for packaging, storytelling, and cultural references

• Collaboration with design and production teams on custom apparel, tech, and lifestyle items

• Amplification through creator content and social sharing